GOVT 480 Final Essay Example | Topics and Well Written Essays - 500 words

GOVT 480 Final - Essay Example Today, international terrorism has become a major threat to the security of the United States. Domestic terrorism in the United States has been a big threat in the 20th century. The Los Angeles Times Building and the Wall Street bombing are examples of bombings that happened early in the 1920s. In the later 1990s, there was evidence of Unabomber attacks that used sophisticated technology. For instance, a mathematics professor Theodore was involved in the design of letter bombs that exploded on opening. However, the government has put enough efforts to disarm bombers and to contain the threat. The counter terrorism body has remained all eyes in containing domestic violence and has intercepted such actions with great efficiency. Clancy (2012), the deputy assistant director of the counter terrorism division stated that although the risk stills persists the public has little to worry as domestic violence is no longer a threat in America. However, the US government has a new problem to handle. In the recent past, the United States has had friction with hostile groups such as the Al-Qaeda, resulting into new threat of international terrorism. International terrorism is a greater reason to worry than domestic violence due to the severity of these attacks. For instance, in 11th September, 2011, the Al-Qaeda attacked the twin towers in United States killing over 3,000 citizens. Although various efforts have been launched to end the tension between US and Al-Qaeda, it is clear that there is likelihood of a revenge mission following the US involvement in the war in Iraq. The US president Barack Obama has put efforts to apply diplomacy in neutralizing the threat but since Al-Qaeda is a violent group, international terrorism remains a major threat whose solution is yet to be found (Clancy, 2012). On this ground, neutralizing domestic violence has been a great leg for America but the challenge of international terrorism is st ill

Community and public health nursing Case Study Example | Topics and Well Written Essays - 250 words

Community and public health nursing - Case Study Example Apparently, the prevalence rates increases with age where U.S children aged between 15 and 17 years recorded the highest prevalence rate of 16.5 %. However, the highest prevalence rate in DC manifests among children aged between 5 and 9 years who had 21.6 %. Subject to these prevalence rates, I would target U.S children in the age group 15-17 for intervention since the condition is most common in this age group. The age group has the highest prevalence percent, 16.5 % in U.S. In DC, I would target children in the age group 5-9 for intervention. The age group has the highest prevalence percent, 21.6 % in DC. These interventions will reduce Asthma mortality rate among children. Moreover, subject to these prevalence rates, I would target black children in America and DC for intervention since the condition is most common in this race. The race has the highest prevalence percent, 21.0 % in U.S, and 20.4 % in DC. Indeed, the prevalence rate is higher among African Americans compared to whites and others. The intervention will reduce Asthma mortality rate among black

Marketing Plan For Persil Cleaner Planet Plan Marketing Essay

Marketing Plan For Persil Cleaner Planet Plan Marketing Essay With the recent new initiative of the Persil Cleaner Planet Plan being foremost in the companies mind http://www.persil.com/CleanerPlanet.aspx the main objectives of the plan are to be the focal point of this marketing plan. The development of a new product which is environmentally friendly, kind on skin, yet tough on stains is going to enable the achievement of these objectives. With the continuous introduction of re-usable nappy schemes throughout the world it can be seen that there is a potential market for a product that can meet the needs of consumers. In order to reduce the carbon footprint through the use of re-usable nappies a product has to be introduced that can wash at low temperatures. Previous research has shown that in order to benefit from the use of re-usable nappies compared to disposable ones certain factors have to be taken into account when washing e.g. low temperature, full load etc. The main purpose of this new product shall be the washing of re-usable nappies and clothes at as lower temperate as possible. To ensure success in achieving the objectives specific marketing strategies will be used in the marketing plan process these are segmentation, targeting and the marketing mix, all of which will establish the products potential. Cleaner Planet Plan Tactics Segmentation To establish the target market for the new product the use of demographic segmentation will be adopted. This will enable the company to reach specific consumers and help to understand their needs. A variable of demographic segmentation to consider is Generation X as they could prove to be a potential target market for the product, although getting the message across to them will be difficult and will need to be done via word of mouth. Targeting The product is to be mainly aimed at new parents; the recent baby boom will create significant opportunities, whilst also targeting existing consumers who care about the environment and the affect of global warming. With the initial use of penetration pricing the new product will be accessible to those consumers who wish to change from their current brand to a more environmentally friendly one and will attract parents keen on the idea of using re-usable nappies but concerned about the initial outlay, as this can often be quite expensive. Marketing mix 4Ps The four strategies of the marketing mix will be used to reach the companies objectives. Product In using the concept of benefit building figure 1(LearnMarketing.net, 2009) as devised by Philip Kotler the company can begin to get an overall picture of the product and its benefits. Figure 1 http://www.learnmarketing.net/totalproduct1.jpg The new product is to be named Persil Nature, an environmentally friendly, non-biological, hypo-allergenic washing powder with added Aloe Vera. It is to be made from plant and mineral based ingredients that are biodegradable. Persil Natures core function is to enable the washing of re-usable nappies and clothes at a temperature of 15c or better still cold water. It will be packaged in a biodegradable cardboard box with a pull out pouring spout. Preference is to be given to cardboard as oppose to plastic as the opportunities for recycling from home are far greater. It will be available in pack sizes of 850g, 2.38kg and 4.25kg. The labelling will have the typical Persil branding and will display a top tips section with advice on the best ways of washing, drying etc. to further promote the environmental issues. There will also be information to direct consumers to the companys Cleaner Planet Plan website. It shall come with a money back guarantee if consumers are not entirely satisfied with the product. Price The penetration pricing strategy will be used to encourage consumers to use the product. An introductory price will be used in the first few weeks of the launching of the new product. This initial price shall be in line with other biological products in the companies range. The price will then be increased in line with other similar products on the market, with special attention been paid to the companies close competitors. Table 1 below shows the introductory and increased prices for each pack size: Table 1 Pack size Introductory price Increased price 850g  £3.49  £4.49 2.38kg  £6.99  £7.99 4.25kg  £10.99  £11.99 The price will constantly be reviewed in order to achieve the maximum potential of the product and strategies put in place where relevant. Promotion A wide variety of marketing campaigns will be undertaken to reach the target market. The use of TV, radio and the web will help to promote the product to a wider audience. Advertisements will be placed in newspapers and magazines and promotional leaflets will also be used. The company will work in partnership with local councils, hospitals; through midwives and nurseries to promote re-usable nappy schemes and also the new product. Partnership will also take place with re-usable nappy companies, with money-off coupons being placed on nappy products and vice versa. Place The product will need to be in the right place at the right time. This process will need to be carefully planned as bad timing can have a significant impact on whether a new product succeeds or fails in the world of fast moving consumer goods. Distribution will be made through retailers as there is a strong market presence already there and they are able to have a more personal relationship with consumers.

On Feminism and Postmodernism Essay -- Feminist Sociology Essays

On Feminism and Postmodernism It seems fitting that the 'marriage' of feminism and postmodernism is one fraught with both difference and argument. The fact that these disagreements occur within the realm of the intellectual undoubtedly puts a wry smile on the face of either party. While feminism and postmodernism share several characteristics, most notably the deconstruction of the masculinised western ideology, feminism chooses to place itself within the absolutism of the modernist movement. While feminism argues for the continuation of the subject/object dichotomy, aiming largely to reverse the feminine position of the latter to the former, postmodernism would have the modernist movement deconstructed in its entirety, including all such metanarratives. Postmodernism also champions the fragmented self, the idea of a unitary 'whole' existing only within a fictitious reality. This idea is one which feminism has taken up in recent years. In this era of postfeminism, new avenues are being sought to spread the ideals of feminism and the potential of possible vehicles, such mass media, are being realised. However, when using mass media, such as television, in such a fashion, the intellectualizations of the highbrow modernist/feminist movements have been largely stripped away, leaving little but an easily digestible skeletal foundation. The aim of such a method is to target a younger demographic than traditional critique would usually focus upon. The television program Buffy the Vampire Slayer is such a vehicle, presenting feminism in a postmodern form 'for the masses'. While this works to reveal an 'acceptable', albeit feminist, perspective of gender and identity, following such an avenue problematises both feminism and ... ..."Vampires, Postmodernity and Postfeminism: Buffy the Vampire Slayer", Journal of Popular Film and Television, vol. 27, no. 2, Summer 1999, pp 24 - 31. Vint, Sherryl, "'Killing us Softly?' A Feminist Search for the "Real" Buffy", Slayage, The On-line International Journey of Buffy Studies, http://www.slayage.tv/essays/vint.html, accessed 15/4/2002, 9.05 am. Whedon, Joss, Audio Commentary: Buffy the Vampire Slayer, Season One, Welcome to the Hellmouth & The Harvest DVD, 2001. Wilkinson, Sue ed., Feminist Social Psychologies: International Perspectives, Open Universities Press, Buckingham, 1996. Filmography: Smith, Charles Martin, Welcome to the Hellmouth, Buffy the Vampire Slayer, Episode 1.1, 1997. Kretchmer, John T., The Harvest, Buffy the Vampire Slayer, Episode 1.2, 1997. Whedon, Joss, The Gift, Buffy the Vampire Slayer, Episode 5.22, 2001.

Marketing Strategy of Nestle Essay

Executive Summary Nestle foods was established in 1866. Since then it has continued to provide quality products to its customers with products and packaging innovations. Nestle juices is world wide number one and fastest growing food company. The company is trying their level best to differentiate themselves from other local companies and trying to win the competition in juice industry by adopting the modern trends and technologies in both operational fields as well as in marketing of their products. In this detailed project we covered all most all the topics related to the marketing plan. First of all we presented the companies history and introduction which included the year of formation and certain steps the resulted in the today’s form of Nestle. We describes value chain analysis PEST analysis about nestle juices and our brand competitor .And the next step we do experiment about SWOT analysis who its effect on our brand .so we described MARKET analysis, competitor analysis, analysis buyer b ehavior , hierarchy of organization goals and the next step to STP of nestle company ,so we explain product strategy , price strategy and distribution strategy ,communication strategy  and other things related to a marketing plan such as marketing budget and last of our project sale forecast for last 5 year.. Innovative technology, , Globalization, Matrices, , Financial Review, Porter’s five model, Industrial analysis, Five Ws and Future Plans Of Company. 1. Introduction 1.1 Basic Information Regarding Nestle Nestleis the largest food and nutrition company in the world, founded and headquartered in Vevey, Switzerland. Nestlà © originated in a 1905 merger of Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and FarineLactà ©e Henri Nestlà ©, founded in 1866 by Henri Nestlà ©. The company grew significantly during the First World War and following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. Today, the company operates in 86 countries around the world and employs nearly 283,000 people. AIM: Nestle (NESN.VX) is aiming for long-term organic growth of 10 percent in its nutrition unit. The aim of manufacturing Nestlà ©Ã¢â‚¬â„¢s product in global market will be earning maximum profit at minimum cost and capture the maximum share of the market. Goal: Nestles goal is to manufacture and market the company’s product in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers and business partners. Nestle does not favour short term profit as the expense of successful long term business development. Market Growth: In 2009, consolidated sales were CHF 107.6 billion and net profit was CHF 10.43 billion. Research and development investment was CHF 2.02 billion. Sales by activity breakdown: 27% from drinks, 26% from dairy and food products, 18% from ready-prepared dishes and ready-cooked dishes, 12% from  chocolate, 11% from pet products, 6% from pharmaceutical products and 2% from baby milks. Sales by geographic area breakdown: 32% from Europe, 31% from Americas (26% from US), 16% from Asia, 21% from rest of the world. Objective and Issues: Taking an objective approach to an issue means having due regard for the known valid evidence (relevant facts, logical implications and viewpoints and human purposes) pertaining to that issue. If relevant valid evidence is denied or falsified, an objective approach is impossible. An objective approach is particularly important in science, and in decision-making processes which affect large numbers of people. Capital issues: Nestlà © S.A. has set up a new, wholly-owned subsidiary to manage the Group’s pension fund assets, which amounted to some CHF 25 billion at the end of 2005. From 1 January 2007, Nestlà © Capital Advisers, the new Swiss-based company, will have a strategic advisory role and be a one-stop-shop for any services required by Nestlà © pension funds around the world. Nestlà © Capital Advisers’ CEO will be Jean-Pierre Steiner, who will also continue as Nestlà ©Ã¢â‚¬â„¢s corporate pension and risk director. Paul Polman, CFO of Nestlà © S.A., will serve as Chairman of the Board. In addition, Nestlà © Capital Advisers has established Nestlà © Capital Management, an operational asset management arm based in London, fully authorized and regulated by the UK Financial Services Authority. Nestlà © Capital Management will start operations from 1 January 2007, with 15 investment managers and a compliance officer. This new Nestlà © asset management company will be able to provid e cross-border investment and advisory services to any Nestlà © pension fund based in Europe or elsewhere. However, each individual Nestlà © pension fund will continue to be under the responsibility of the relevant local trustee board. Nestlà ©Ã¢â‚¬â„¢s new, shared-services approach to Group pension fund management aims to lower costs and boost net asset performance while strengthening Nestlà © S.A.’s overview of Group pension assets. Key of Success: The quality, low price charging and marketing strategy will be the reason of  working behind to achieve success of Nestle. Nestle has to focus on the mind of buyer and consumers by which their selling rate. Nestle will be able to achieve maximum profit. Besides taking some extra strategies the company will be able to reduce its cost of the product. 1.2 History Of Nestle The company dates to 1867, when two separate Swiss enterprises were founded that would later form the core of Nestlà ©. In the succeeding decades the two competing enterprises aggressively expanded their businesses throughout Europe and the United States. In August 1867 Charles A and George Page, two brothers from Lee County, Illinois, USA established the Anglo-Swiss Condensed Milk Company in Cham. Their first British operation was opened at Chippenham Wiltshire in 1873. In September 1867, in Vevey, Henri Nestlà © developed a milk-based baby food and soon began marketing it. The following year, 1868, saw Daniel Peter begin seven years of work perfecting his invention, the milk chocolate manufacturing process; M. Nestlà ©Ã¢â‚¬â„¢s was the crucial cooperation M. Peter needed to solve the problem of removing all the water from the milk added to his chocolate and thus preventing the product from developing mildew. Henri Nestlà © retired in 1875, but the company, under new ownership, retained his name as FarineLactà ©e Henri Nestlà ©. In 1877 Anglo-Swiss added milk-based baby foods to its products, and in the following year the Nestlà © Company added condensed milk, so that the firms became direct and fierce rivals. In 1905 the companies merged to become the Nestlà © and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestlà © Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The company’s current name was adopted in 1977. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany and Spain. World War I created new demand for dairy products in the form of government contracts; by the end of the war, Nestlà ©Ã¢â‚¬â„¢s production had more than doubled. After the war, government contracts drie d up and consumers switched back to fresh milk. However, Nestlà ©Ã¢â‚¬â„¢s management responded quickly, streamlining  operations and reducing debt. The 1920s saw Nestlà ©Ã¢â‚¬â„¢s first expansion into new products, with chocolate the company’s second most important activity. Nestlà © felt the effects of World War II immediately. Profits dropped from US$20 million in 1938 to US$6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the company’s newest product, Nescafà © (â€Å"Nestlà ©Ã¢â‚¬â„¢s Coffee†), which was a staple drink of the US military. Nestlà ©Ã¢â‚¬â„¢s production and sales rose in the wartime economy. The end of World War II was the beginning of a dynamic phase for Nestlà ©. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libbyâ⠂¬â„¢s (1971) and Stouffer’s (1973). Diversification came with a shareholding in L’Orà ©al in 1974. In 1977, Nestlà © made its second venture outside the food industry by acquiring Alcon Laboratories Inc. In 1984, Nestlà ©Ã¢â‚¬â„¢s improved bottom line allowed the company to launch a new round of acquisitions, notably American food giant Carnation and the British confectionery company Rowntree Mackintosh in 1988, which brought the Willy Wonka Brand to Nestlà ©. The Brazilian president, Lula da Silva, inaugurates a factory in Feira de Santana (Bahia), in February of 2007. The first half of the 1990s proved to be favorable for Nestlà ©: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Petfoods (1998), and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in June, Nestlà © merged its U.S. ice cream business into Dreyer’s, and in August a US$2.6 billion acquisition was announced of Chef America, the creator of Hot Pockets. In the same time frame, Nestlà © came close to purchasing the iconic American company Hers hey’s, one of its fiercest confectionery competitors, though the deal fell through. Another recent purchase included the Jenny Craig weight loss program for US$600 million. In December 2005, Nestlà © bought the Greek company Delta Ice Cream for â‚ ¬240 million. In January 2006, it took full ownership of Dreyer’s, thus becoming the world’s biggest ice cream maker with a 17.5% market share. In November 2006, Nestlà © purchased the Medical Nutrition division of Novartis Pharmaceutical for $2.5B, also acquiring in  2007 the milk flavouring product known as Ovaltine. In April 2007, returning to its roots, Nestlà © bought US baby-food manufacturer Gerber for $5.5 billion. In December 2007, Nestlà © entered in a strategic partnership with a Belgian chocolate maker Pierre Marcolini.[8] Nestlà © agreed to sell its controlling stake in Alcon to Novartis on 4 January 2010. The sale was to form part of a broader US$39.3 billion offer, by Novartis, for full acquisi tion of the world’s largest eye-care company. On March 1, 2010, Nestlà © concluded the purchase of Kraft’s North American frozen pizza business for $3.7 billion. 1.3 Situation Analysis First of all nestle company want to know about the market situation. So the company collect information from the market. Market Description : All most all of the country consume the product of nestle. They are very careful about the quality and nutrition. There isalmost 6000 brand with a wide range of products. Like- they have Baby foods (Nestlà © Cerelac, NAN) Breakfast cereals (Nestlà © Cereals) Dairy products (Milkpak, NIDO, Nespray, Nestlà © Yogurts, Everyday) Ice-creams (Movenpick, Dreyer’s) Chocolate confectionary (Kit Kat, Smarties, Toffo) Beverages (Nescafe, Milo, Nestlà © juices) Food service (Nestlà © Jumbo Bottle) Prepared foods (Maggi, Powered Soups) Bottled water ( Nestlà © Pure Life, Nestlà © Aquarral) Pet care (Pro Plan, Purine, ONE, Fancy feast, Dog Chow, Cat Chow, Felix, Alpo) Pharmaceuticals (Ophthalmic drugs, lens-care solutions & optical surgical Instruments) Competitor Review: UNILEVER Nestle’s main international competitors include Unilever and Procter & Gamble. They also face competition in local markets or product ranges from companies such as Beiersdorf, ConAgra, Danone, General Mills, Henkel, Mars, Inc., Pepsico, Reckitt Benckiser and S. C. Johnson & Son. LANGNESE: Langnese is the German Heartbrand subsidiary of the Anglo-Dutch company Unilever. They are the number one producer of ice cream products in Germany, and their main competitor is Nestlà ©; a reflection of the relative positions of these two giants in the global market. BRITANNIA INDUSTRIES: Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia and Tiger brands of biscuit, which are popular throughout the country. Britannia is has an estimated 38% market share. The Company’s principal activity is the manufacture and sale of biscuits, bread, Rusk, cakes and dairy products. Despite this strong competition, Nestle can carve out a definite image and gain recognition among the targeted segments. The products what we are serving to our consumers is the critical point of differentiation for competitive advantage. 2. Marketing Segmentation 2.1Geographical Segmentation Nestle is the world’s largest food company that did marketing segmentation very well. They also base on the geographic segmentation. Here they consider the world region, country region and rural area. 1) World or country region:- Nestle understands the geographical different in needs and wants. For example: in Viet Nam, Nestle has the Maggi brand with many kinds of Asia sauce, but Maggi do not exist in England because of the different in the geographical taste. While, Nestle sell pet food in England and some other countries but they do not sell in Viet Nam. So we can easily understand that this company considers geographical segmentation. Maggi Sauce in Viet Nam 2) Rural area Segmentation:- Nestle also considers the rural area segmentation. For example, in the city supper shopsof Asia keeps Maggi /Nido milk and in rural areas nestle supplies a much less product like Maggi or Nido milk. 2.2Demographical Segmentation Nestle segments their customer into the different of age, family size, family life cycle, income etc. 1) Age:- Nestle never offers the same product for the people whose is 30 and whose age is 13. For example, nestle offers Nescafe coffee for adult people and offering Milo for children. Coffee for adult Milo for children 2) Family Size and Life cycle:- Nestle offers their same product in different size of containers to fulfill the different type of needs according to the size of the family. For example, Nestle chocolate offers different size of containers. The family with many members can buy the large container to satisfy everyone in the family, where a small family can take the small one to do the same. 3) Income:- The people with small income can buy nestle product. They produce that product which will save money. Like, Nescafe coffee has a mini pack for instant coffee which saves the money of limited income people. 2.3Psychographic Segmentation Nestle offers their product considering customers psychographic segment, like, social class, lifestyle and personality. 1) Social class:- Many products of nestle company are highly affordable by different the people of different social class. 2) Lifestyle and personality:- Nestle Breakfast Cereals is the best choice for busy people and Nescafe also help them more alert in working. Besides, there are some people who love to eat can eat every time and everywhere. Confectionery such as Smartest, Aero, Butterfinger, and Orion can be called their best friends. 2.4Behavioral Segmentation Behavioral segmentation base on the different in knowledge, attitudes or responses to a product. Benefits:- Nestle offers us the best quality, taste and price for baby food, coffee and chocolate. Customers may buy other companies baby food/coffee/chocolate, but no other company can provide the quality and flavor that Nestle provides. Readiness stage:- Nestle is one of the most well known company in the world. A very few people can found who don’t know about this companies product. Nestle figure out the stage of their customer and make them more aware about their foods and nutrition. Attitude Toward product:- Nestle is always concern about the attitude of people toward their product. The considers the feedback of their customers and the other people and make their product more better to get the positive opinion of their customers. User Status:- A market has all types of customers. Nestle tries to measure user status to take more customers into their segment, so that all types of customer get opportunity to buy the product of Nestle. All the following criteria are followed by the Nestle Company for their segmentation. 3. Market Targeting Market segmentation reveals the firm’s market segment opportunities. It now must evaluate the various segments and decide how many and which segment it can serve best. We now look at how the company evaluate and target segments. Fig: Porters Five Forces 3.1.Right size and growth:- Nestle company collets information about different type of customer from market segmentation. Then analyze to select a target market. They complete this task considering the size and growth of the target market. Nestle mostly focus on the geographic and demographic segmentation because, their product is made based on this two segments. 3.2.Structural Attractiveness:- Most of the companies have their similar competitors. Nestle also considers its competitors so that, they can attract their target market. They try to make a better product in a good price then their competitors. But now a days there no close competitor of nestle company. Nestle is also concern about the buyers power and the suppliers power. To achieve the target market Nestle need to satisfy the buyers as well as the suppliers. To avoid the bargaining problem that is created by the buyers, Nestle companies all products are at a fixed price. There is another problem of substitute product. But because of the high quality and affordability Nestle don’t need to be worried about that problem. 3.a. Selecting target market After evaluating different segments, Nestle Company decides which and how many segment it will target. Buyers have unique need and want. So, nestle divided their products according to the different segments of market. Nestle company wants to use differentiated marketing strategy and the company decides to target several market segments and designs different offers for each segment. It decides to produce different types of products based on age, family life cycle, social class and lifestyle. Nestle tries to know what type of products are needed for which type of people. At first, nestle company produces a product for testing and experimenting for a specific segment and if it is wanted by the target market, it changes the product types. Nestle wants to offer some kind of product that is mainly based on demographic segmentation. No. Different consumer product 1 Age: 6 months and onwards Cerelak, Nido, Nan 2 Coffee lovers Nescafe, Coffee Mate, 3 in 1 3 Chocolate lovers Kitkat, Crunch, Galak 4 Age: 8 years and onwards Maggi, p’tit pot 5 Age: teenagers Milo, Aero, Turtles These are some of the different types of products that Nestle Company offers for different types of customers. They offer these different types of product because there are different types of demand in the market. 4. Positioning â€Å"A company must differentiate its offers by building a unique bundle of benefits that appeal to a substantial group within the segment.†Ã¢â‚¬â€Ã¢â‚¬â€ Nestle knows this pretty well. It has many advantages over competitors by offering different types of quality products. To create a profitable relationship with the different types of customers, Nestle stays alert and finds different ways to differentiate itself in the eye of every customer. Marketers often prepare a perpetual positioning map to plan strategies. It shows consumer perceptions of their brands versus competing products on  important buying dimensions. Nestle company always tries to maintain a better position in consumer minds than others. PriceNestle Unilever Britannia Lengnese Benefit 4.1 Positioning Map The figure below shows a positioning map for the world’s leading food brand-Nestle. The position for each circle of the map indicates the brand’s perceived positioning on two dimensions – price and quality. 4.2 Choosing Positioning Strategy It’s very easy for Nestle to find its positioning strategy. Since it’s a very well known company, it tries to have the same position in a different segment. Nestle differentiates its offers by building a unique bundle of benefits which is appealing to a substantial group within a segment. Nestle follows three steps for its positioning task: a) It identifies a set of possible competitive advantages to build a position. b) Then, it chooses the right competitive advantage. c) And selects an overall positioning strategy After these steps, nestle communicates and delivers the chosen position to the market effectively. Identifying possible value difference and competitive advantage: Nestle understands the importance of understanding customer needs better than the competitors and delivering more value. It’s very important to build a profitable relationship with the customers. Nestle has positioned itself to  the extent of providing superior value, by this it has gained competitive advantage. But, solid position cant be built by false promises. Nestle delivers the quality and service it promises. Thus nestle has differentiated the company in the market. Nestle thinks through the customers’ entire experience with the company product to find the point of differentiation. It has successfully found ways to differentiate at every customer’s point of view. Nestlà ©Ã¢â‚¬â„¢s strategies for differentiation are: Service:Nestle wants to make sure that their service is better than other competitors. They print the nutritional values and other health facts related to the product on the packet of the product. They also provide contact number and mailing addresses etc. for queries or any other facts. For example, in the image Nescafe Tasters Choice the arrow indicated area has all the information about this product. Product: Nestle provides the best products and they are quite self-confident about it. They know very well that they have a very few competitors which makes it easy for them to capture the market. Image: Nestle knows that a company cannot develop an image in public mind overnight using only a few advertisements. Nestle has a different image in public eye which it has earned over the years. People: Their number of target people is very high because they have much demand for baby food and nutrition products. Positioning strategy For a new product, firstly they decide to use more for less positioning strategy. Nestle gives more benefit than the other competitors but their price is low, because in this case, they can attract the customers easily. 4.1Positioning strategy: Nestle company generally use more for more strategy. Compare to other company they are charging higher price than other. But on the other hand they not only charging higher price they are also provide benefit to the customer. 4.2 Developing a positioning statement In positioning statement the summarization of company and brand positioning are followed. The concept is TO (Target segment and need) OUR (company) IS( product) THAT ( point of difference). By this way Nestle make positioning statement. PRICE MORE THE SAME LESS SFig : Positioning Strategy Developing a positioning statement In positioning statement the summarization of company and brand positioning are followed. The concept is TO ( Target segment and need) OUR (company) IS( product) THAT ( point of difference). By this way Nestle make positioning statement. Developing 4p’s 5.1Product:All most all of the country consume the product of nestle. They are very careful about the quality and nutrition. There are almost 6000 brand with a wide range of products. Like 1. Baby food- Cerelak, NatureNes,  nestum 2. Cereals- Chocapic, Fitness, Cini Minis 3. Water- Nestle Pure Life, Perrier, Poland Spring 4. Dairy- Cornation, Coffee Mate, Nido 5. Coffee- Nescafe 3-1, Nescafe Classic, Nescafe Decaf 6. Drinks- Milo, Juicy Juice, Nestea 7. Sports nutrition- Power Bar 8. Ice cream- Maxibone,Drumstick, Sorbetes 9. Diet foods- Jenny Craig 10. Healthcare nutrition- Boost, NutrenJunior,Resource 11. Frozen foods- Buitoni, Herta, Hot Pocket, Maggi. 12. Chocolate-Auro, Crunch, Kitkat, Butterfinger 13. Pet care- Purina Alpo, Bakers Complete, Cat Chow 5.2Price:people never wanted to compromise on quantity. So they adapted value based pricing. Nestle specially want to capture different segment of the market. So its price are based on its effective value of customer selective to their product. However its price is comparatively higher than the price of other product. 5.3Place:Nestlà © began in Switzerland in the mid 1860s when founder Henri Nestlà © created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as an alternative for mothers who could not breastfeed their babies. Mothers who were unable to breastfeed often lost their infants to malnutrition. In 1874 the Nestlà © Company was purchased by Jules Monnerat. Nestlà © developed its own condensed milk to contend with its competitor, the Anglo-Swiss Condensed Milk Company. 5.4Promotion:Promotion is the very important and crucial element of marketing strategy as through it the company establishes its image in the minds of the customers. NPL is promoted by using different ways of promotion. Advertisement of NPL is done through TV, radio, billboards, newspapers and magazines. Current advertising slogans are that NPL is trust, hope and happiness and Good Food Good life. Nestlà © also conducts the tradeshows, concerts, events sponsorships, and discounts for sales promotion. For  establishing public relations, Nestlà © distributes its newsletters, annual reports, calendars and diaries, lobbying, donation for charitableand civic events. For the victims of 8th October 2005 earthquake, Nestlà © has donated 90 trucks, which were containing different foods items, and NPL was one of them which is around Rs. 2 Billion. The Nestle organized its teams to distribute products to the affected areas and all employees contributed from top to bottom. Example:- Buy-One-Get-One-Free (BOGOF) – if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit – especially if there is a corresponding increase in sales. This is known as a PREMIUM sales promotion tactic. Customer Relationship Management (CRM) -incentives such as bonus points or money off coupons. There are many examples of CRM, from banks to supermarkets. Free gifts- Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich. Free samples- Red Bull (a caffeinated fizzy drink) was given away to potential consumers at supermarkets, in high streets and at petrol stations (by a promotions team). Conclusion Nestlà © is one of the only companies to have developed an information disclosurepolicy. But the policy includes no good practice principles. To strengthen their capabilities forensuring consistent public disclosure of information across the company Nestlà © should identifynarrowly defined conditions for non-disclosure and commit to responding to information requestswithin a defined period of time. In participation, Nestlà © only make a general commitment to engagingwith those outside the company through their Corporate Business Principles. They should go furtherand develop a detailed policy on external stakeholder engagement that identifies the conditions underwhich stakeholder can expect to be engaged in company decision-making and commits toincorporating stakeholder input into decision-making else providing an explanation. Furthermore,Nestlà © needs to strengthen their complaints and response capabilities; the company needs to put inplace a complaint mechanism that covers more than a single product and allows both  internal andexternal stakeholder to submit complaints for issues of non-compliance in relation to all the company’spolicies and practices. References 1. Allied Stores was originally formed in 1929 to act a the group’s purchasing arm. 2. http://www.nestle.com/Pages/Nestle.aspx 3. http://www.nestleusa.com/ 4. http://en.wikipedia.org/wiki/Nestl%C3%A9 5. http://www.verybestbaking.com/ 6. http://www.purina.com/ 7. http://www.nestle.pk/ 8. http://www.nestle-nutrition.com/Public/Default.aspx 9. Newspaper 10. Www. Google.com 11. Friends

It is Time to Chill Out

It is time to chill out. The Scarlet Letter, by Nathaniel Hawthorne, is a book written in the 1800s concerning the early Puritan society. The Puritan society reveres their religious beliefs to the point where it takes precedence over logical and irrefutable truths about their rule-bound society. This particular story takes place in the town of Salem. Out of the many complex characters in this book, the focus of this research will be on Roger Chillingworth. To thoroughly understand his character, three important subjects of scrutiny will be discussed including Chillingworth's life, motivations, and his state of mind. All things have a beginning. This is how the character, Roger Chillingworth, was at the beginning of the novel. Roger Chillingworth is a scholar well known for his work. At the same time Chillingworth was a peaceful man who was law abiding. Here is a quote from Chillingworth pertaining to his previous life. â€Å"Even then I was in the autumn of my days, nor was it the early autumn. But all my life had been made up of earnest, studious, thoughtful, quiet years, bestowed faithfully for the increase of mine own knowledge, and faithfully, too, though this latter object was but casual to the other–faithfully for the advancement of human welfare. No life had been more peaceful and innocent than mine; few lives so rich with benefits conferred.† Before he came to Salem, Chillingworth was a man in the pursuit of knowledge for himself and his fellow humans. At some point Chillingworth decided to travel to Salem. He believed that it would be prudent to send his wife Hester ahead of him so he would have home waiting for him when he arrived. On his way to Salem, Chillingworth encountered many obstacles. His first problem was his ship being lost at sea. When he finally reached land, he was captured by Native Americans. When he finally overcame all of his hardships and reached Salem, he witnessed the wife he had the pleasure of calling his own ostracized for the sin of adultery. â€Å"Such an interview, perhaps, would have been more terrible than even to meet him as she now did, with the hot mid-day sun burning down upon her face, and lighting up its shame; with the scarlet token of infamy on her breast; with the sin-born infant in her arms; with a whole people, drawn forth as to a festival, staring at the features that should have been seen only in the quiet gleam of the fireside, in the happy shadow of a home, or beneath a matronly veil at church. Dreadful as it was, she was conscious of a shelter in the presence of these thousand witnesses. It was better to stand thus, with so many betwixt him and her, than to greet him face to face–they two alone. She fled for refuge, as it were, to the public exposure, and dreaded the moment when its protection should be withdrawn from her.† This is the sight that Chillingworth beheld when he saw Hester on the scaffold. This is the origin of Chillingworth as we know him. Now this is how his life developed since the day of realization.After discovering his wife's sin, Roger's life changed in many ways. After his realization of his wife's, Hester's, sin , Chillingworth's heart froze over in a rigid determination in finding the one who had destroyed his last haven. In his perusal of the man at fault, he asked Hester about his identity only to be rejected. â€Å"It has been related, how, in the crowd that witnessed Hester Prynne's ignominious exposure, stood a man, elderly, travel-worn, who, just emerging from the perilous wilderness, beheld the woman, in whom he hoped to find embodied the warmth and cheerfulness of home, set up as a type of sin before the people.† As can be seen despite Hester's silence on the matter, Chillingworth's determination continues to be resolute in his goal to find the adulterer. Under the guise of a physician, Chillingworth begins his search with plenty of failure. However, that would soon change when the town sought him out in order to aid Reverend Arthur Dimmesdale. â€Å"Such was the young clergyman's condition, and so imminent the prospect that his dawning light would be extinguished, all untimely, when Roger Chillingworth made his advent to the town. His first entry on the scene, few people could tell whence, dropping down as it were out of the sky or starting from the nether earth, had an aspect of mystery, which was easily heightened to the miraculous. He was now known to be a man of skill; it was observed that he gathered herbs and the blossoms of wild-flowers, and dug up roots and plucked off twigs from the forest-trees like one acquainted with hidden virtues in what was valueless to common eyes. He was heard to speak of Sir Kenelm Digby and other famous men—whose scientific attainments were esteemed hardly less than supernatural–as having been his correspondents or associates. Why, with such rank in the learned world, had he come hither? What, could he, whose sphere was in great cities, be seeking in the wilderness? In answer to this query, a rumour gained ground–and however absurd, was entertained by some very sensible people–that Heaven had wrought an absolute miracle, by transporting an eminent Doctor of Physic from a German university bodily through the air and setting him down at the door of Mr. Dimmesdale's study! Individuals of wiser faith, indeed, who knew that Heaven promotes its purposes without aiming at the stage-effect of what is called miraculous interposition, were inclined to see a providential hand in Roger Chillingworth's so opportune arrival.† The people were over joyed at his presence with the hope that he could assist the recovery of Dimmesdale. This is the beginning of the complex relationship between Chillingworth and Dimmesdale. When he first started living with Dimmesdale he examined feverishly only to discover that the Reverend had no physical signs of a sickness that has brought him to this state. This lack of discovery brought Dimmesdale onto Chillingworth's list of potential adulterer candidates. Upon further investigations, Roger discovered that Dimmesdale, who had come to regard Chillingworth as stalwart companion, was hiding a secret that he hides at the risk of his own health. This secret causes Chillingworth's inner sirens to go off at max volume. As a result of his suspicions Chillingworth dug into Dimmesdale's mind with the single goal of uncovering his secret. â€Å"He had begun an investigation, as he imagined, with the severe and equal integrity of a judge, desirous only of truth, even as if the question involved no more than the air-drawn lines and figures of a geometrical problem, instead of human passions, and wrongs inflicted on himself. But, as he proceeded, a terrible fascination, a kind of fierce, though still calm, necessity, seized the old man within its gripe, and never set him free again until he had done all its bidding. He now dug into the poor clergyman's heart, like a miner searching for gold; or, rather, like a sexton delving into a grave, possibly in quest of a jewel that had been buried on the dead man's bosom, but likely to find nothing save mortality and corruption. Alas, for his own soul, if these were what he sought!† Roger's actions in his pursuit of the truth began to show signs of wear on Dimmesdale's mental and physical state of being. Eventually Roger found clear evidence that showed that Dimmesdale was the adulterer including biblical paintings of adultery, a whip, and a branded A on Dimmesdale's body. At this truth Roger had uncovered he was ecstatic. â€Å"But with what a wild look of wonder, joy, and honor! With what a ghastly rapture, as it were, too mighty to be expressed only by the eye and features, and therefore bursting forth through the whole ugliness of his figure, and making itself even riotously manifest by the extravagant gestures with which he threw up his arms towards the ceiling, and stamped his foot upon the floor! Had a man seen old Roger Chillingworth, at that moment of his ecstasy, he would have had no need to ask how Satan comports himself when a precious human soul is lost to heaven, and won into his kingdom.† After his discovery Dimmesdale began to torment the man with a new abandon. His tormenting ends however when Dimmesdale finally succumbs to his poor health and passes away. In the beginning of the Scarlet Letter Chillingworth was just a man who wanted to come home and be loved. Even before that he was a kind man who, although being anti-social and abrasive, had no ill intentions towards the people around him and sought to improve the world. â€Å"Old Roger Chillingworth, throughout life, had been calm in temperament, kindly, though not of warm affections, but ever, and in all his relations with the world, a pure and upright man.† When he Chillingworth saw Hester on the platform for the sin of sexually loving and lusting after another, he felt betrayed and hurt by her actions. Hearing how she refused to give up the name of the adulterer redirected the pain and hurt into a cold, seething anger towards the man who stolen and abandoned his wife in her time of need. This anger started as a rejection of the injustice in this case of adultery. However, over time that anger became a deep hatred and obsession in finding the man who betrayed his wife. He was willing to do anything to find the man who had caused hurt for both him and his wife, even at the expense of hurting others in the process. When he finally found the man he had sought to bring to justice, instead of doing what he had initially set out to do he took a perverse and sadistic pleasure in watching the man's soul and spirit break under the constant of his actions. â€Å"Thus, a sickness,† continued Roger Chillingworth, going on, in an unaltered tone, without heeding the interruption, but standing up and confronting the emaciated and white-cheeked minister, with his low, dark, and misshapen figure,–â€Å"a sickness, a sore place, if we may so call it, in your spirit hath immediately its appropriate manifestation in your bodily frame. Would you, therefore, that your physician heal the bodily evil? How may this be unless you first lay open to him the wound or trouble in your soul?† By the point Dimmesdale died, Roger had become so obsessed with Dimmesdale that he had nothing else to live for. This is seen as his body loses energy, just stops working, and dies one year later. A surprising and somewhat relieving fact about his last days is that he left his fortunes to Pearl, the child of Hester and Dimmesdale. â€Å"Leaving this discussion apart, we have a matter of business to communicate to the reader. At old Roger Chillingworth's decease, (which took place within the year), and by his last will and testament, of which Governor Bellingham and the Reverend Mr. Wilson were executors, he bequeathed a very considerable amount of property, both here and in England to little Pearl, the daughter of Hester Prynne†. This shows that he bared no ill will to the child and thus had not lost all of his humanity in the end.In conclusion, Chillingworth was a sad, corrupted, old man. People's views on Roger are different depending on the point of view. Some people think he is the essence of evil. â€Å"Roger Chillingworth, fictional character, the vengeful cuckolded physician husband of Hester Prynne, protagonist of Nathaniel Hawthorne's The Scarlet Letter (1850). Vindictive and sly, Chillingworth ministers to the Rev. Arthur Dimmesdale, with whom his wife has had an affair, after Dimmesdale becomes ill. Ostensibly concerned with Dimmesdale's health, Chillingworth wants only to spy on him and gloat over his misfortunes. Chillingworth is held up as a greater sinner than the adulterer Dimmesdale, whose spirit he malevolently destroys.† Others would say that he was a victim of circumstance in this tragic tale. â€Å"The beginning of Chillingworth's descent into madness begins when he internalizes Hester's adultery as a personal betrayal rather than as a consequence of his aloofness.† All can agree though that he was betrayed and had committed many sins in the aftermath.

Contrast Essays - Robert Frost, Free Essays

Robert Frost Compare/Contrast Essays - Robert Frost, Free Essays Robert Frost Compare/Contrast Robert Frost takes our imagination to a journey through wintertime with his two poems Desert Places and Stopping by Woods on a Snowy Evening. Frost comes from a New England background and these two poems reflect the beautiful scenery that is present in our part of the country. Even though these poems both have winter settings, they contain very different tones. One has a feeling of depressing loneliness, and the other a feeling of welcome solitude. They show how the same setting can have totally different impacts on a person depending on their mindset at the time. These poems are both made up of simple stanzas and diction, but they are not simple poems. In the poem Desert Places the speaker is a man who is traveling through the countryside on a beautiful winter evening. He is completely surrounded with feelings of loneliness. The speaker views a snow-covered field as a desert place. A blanker whiteness of benighted snow/ With no expression, nothing to express. Whiteness and blankness are two key ideas in this poem. The white symbolizes open and empty spaces. The snow is a white blanket that covers up everything living. The blankness symbolizes the emptiness that the speaker feels. To him there is nothing else around except for the unfeeling snow and his lonely thoughts. The speaker in this poem is jealous of the woods. The woods around it have it it is theirs. The woods symbolize people and society. They have something that belongs to them, something to feel a part of. The woods have its place in nature and it is also a part of a bigger picture. The speaker is so alone inside that he feels that he is not a part of anything. Nature has a way of bringing all of her parts together to act as one. Even the animals are a part of this wintry scene. All animals are smothered in their lairs, / I am too absent spirited to count. The snow throws its blanket of whiteness over everything, and to him it is a feeling of numbness. The loneliness includes me unawares. The speaker has lost his enthusiasm for life. He cannot express his feelings easily because of this feeling of numbness. The speaker is also in denial about feeling alone. He is at a stage where he just does not care about too much and he feels a bit paranoid. They cannot scare me with their empty space. He is saying who cares how I feel; I do not need anyone else. I have in me so much nearer home/ To scare myself with my own desert places. The speaker was starting to realize that he had shut himself off to the world. He recognized that this winter place was like his life. He had let depression and loneliness creep into his life and totally take over like the snow had crept up on the plain and silently covered it. If he continues to let these feelings run his life, eventually everything would be snuffed out much like the snow does to nature. Stopping by Woods on a Snowy Evening is a much happier and more upbeat poem than Desert Places. This poem is about stopping to enjoy life or as the clich goes, stopping to smell the roses. But I have promises to keep, / and miles to go before I sleep. The speaker in this poem was a very busy man who always had obligations to fulfill and places to go. A feeling of regret is present. The man would like to stay and enjoy welcome solitude. The woods are lovely, dark and deep. This poem expresses the joy of nature. The speaker seems concerned about what the rest of society would think about him just stopping in the middle of nowhere for no apparent reason. His horse represents society. My little horse must think it queer/ To stop without a farmhouse near. He admits that just stopping does seen odd. He is also somewhat concerned about the man who owns the woods. The man almost feels guilty for looking so lovingly at this other mans woods. He will not see me stopping here/ To watch his woods fill up

Alien Vs Predator essays

Alien Vs Predator essays This is a scientific film, its about a war between 2 groups of strange organisms which are not from earth. And all the fight is on earth inside an ancient pyramid in Egypt which has a relation ship between these aliens from a long time ago. I really liked the film much, I think it is so exiting, I liked its story much and its brilliant direction. And I wrote about some scenes from the film which I really found that they The story begins inside a research center in USA, where the group of the history scientists were talking about a strange pyramid which was discovered in Egypt. At the end of the talk the result was to send some of the group to the pyramid to find out what history or revolution does it belongs to. Unfortunately, the time the group was going to the pyramid, was the time the revolution of the aliens come to life again. All the frozen aliens in the pyramid will go out to life again. And the predators are coming to the pyramid to destroy the aliens and stop them from making their civilization One of the scenes which I really liked in the film was the scene when a woman scientist of the group called Sam was under the mercy of the 2 creatures. When Sam was running inside the pyramid from one of the aliens then suddenly a predator appears in front of her. I felt so pitiful toward her, but the strange thing was that the predator didnt attack her but he went for the alien. Then there was a strong painful fight between the 2 enormous strong creatures, which ended by the victory of the predator. This wasnt only the exciting part of the scene, when the predator killed the alien he went towards Sam as he approaches to her he gets out a sword and he almost kills kills her. I felt my heart beats at this time as she was so panic, then suddenly the predator stops as she get out a bag, then she opens it and gets out o ...

The History and Origin of Aerosol Spray Cans

The History and Origin of Aerosol Spray Cans An  aerosol  is a  colloid  of fine  solid  particles or  liquid  droplets, in the air or another  gas.  Aerosols can be natural or artificial.  Frederick G. Donnan  presumably first used the term  aerosol  during  World War I  to describe an aero-solution, clouds of microscopic particles in the air. Origins The concept of an aerosol originated as early as 1790 when self-pressurized carbonated beverages were introduced in France. In 1837, a man called Perpigna invented a soda siphon incorporating a valve. Metal spray cans were being tested as early as 1862. They were constructed from heavy steel and were too bulky to be commercially successful. In 1899, inventors Helbling and Pertsch patented aerosols pressurized using methyl and ethyl chloride as propellants. Erik Rotheim On November 23, 1927, Norwegian engineer Erik Rotheim (also spelled Eric Rotheim) patented the first aerosol can and valve that could hold and dispense products and propellant systems. This was the forerunner of the modern aerosol can and valve. In 1998, the Norwegian post office issued a stamp celebrating the Norwegian invention of the spray can. Lyle Goodhue and William Sullivan During World War II, the U.S. government funded research into a portable way for servicemen to spray malaria-carrying bugs. Department of Agriculture researchers, Lyle Goodhue and William Sullivan, developed a small aerosol can be pressurized by a liquefied gas (a fluorocarbon) in 1943. It was their design that made products like hair spray possible, along with the work of another inventor Robert Abplanalp. Robert Abplanalp - Valve Crimp In 1949, 27-year-old Robert H. Abplanalp’s invention of a crimp on valve enabled liquids to be sprayed from a can under the pressure of an inert gas. Spray cans, mainly containing insecticides, were available to the public in 1947 as a result of their use by U.S. soldiers for preventing insect-borne diseases. Abplanalp’s invention made of lightweight aluminum made the cans a cheap and practical way to dispense liquids foams, powders, and creams. In 1953, Robert Abplanalp patented his crimp-on valve for dispensing gases under pressure. His Precision Valve Corporation was soon earning over $100 million manufacturing one billion aerosol cans annually in the United States and one-half billion in 10 other countries. In the mid-1970s, concern over the use of fluorocarbons adversely affecting the ozone layer drove Abplanalp back into the lab for a solution. Substituting water-soluble hydrocarbons for the damaging fluorocarbons created an environmentally friendly aerosol can that did not harm the environment. This put the manufacture of the aerosol spray can products into high gear. Robert Abplanalp invented both the first clog-free valve for spray cans and the Aquasol or pump spray, which used water-soluble hydrocarbons as the propellant source. Spray Paint in a Can In 1949, canned spray paint was invented by Edward Seymour, the first paint color was aluminum. Edward Seymours wife Bonnie suggested the use of an aerosol can be filled with paint. Edward Seymour founded Seymour of Sycamore, Inc. of Chicago, USA, to manufacture his spray paints.

Children Development1 Essay Example | Topics and Well Written Essays - 750 words

Children Development1 - Essay Example Childhood development is a stage by stage process that where a child develops the ability to do different things in life as he grows mature. Development just like growth is dependent on the age of the child (Kyla, 2008). A child development can be classified into certain stages of skills development which are: the gross motor here the child learns to use muscle to sit, walk and balance. The fine monitor where a child by using hands is able to eat, play and do other things. Language develops where a child can understand and use the body language in communication. The cognitive skills that include learning, understanding and reasoning. Lastly, the social skill where the child interacts with the family and develops relationship with the family members The respondents were chosen from a group of 8-18 years aged pupils from the primary schools and the secondary school in the Baltimore state. Each group was interviewed separately and comfort was provided to ensure the responses obtained were as natural as possible. Same set of questions were asked to the members of each group in order to determine if there exists any variation and the extent of the variation. Among the questions asked was the name of the respondent. The younger respondent replied in term of only the name while the older respondent replied in that respect in addition to including the gender and the age in years. Secondly they were asked about their preferred sport the younger respondent replied indicating the name of the friend who was preferred in playing while the older respondent include in addition to the sport other variety of sports he would most likely be playing if not his best post. They were also asked about their any other preferred activities and also the ir hobbies. The younger respondent said she liked reading but did not specify the book she also talked of making models of cartoons. Ten older respondent replied the a he liked reading specific genre of books and doping other activities like listening g to music , learning French, and following the football news, he also expressed his emotions towards his friends and parents . Similarly he expressed his hopes for a future career. Results The replies given by these two pupils' shows a variation in the detail given per the question asked. The younger respondent gave less detail and normally answered the questions just with reference to the question asked. The older pupil included some more details in the answer, provided usually giving a diverse background and including some more details which helped the interviewer get a better understanding of the respondent. Additionally, the older pupil expressed his emotions more clearly with clear reason as to why these thoughts are that way. The responses of the older pupil were based on his own self analysis and thoughts rather that including a second party in the response given. Discussions The observations according to Rosenberg were found to apply with regard to the responses given in each question asked. The younger respondents usually answered the questions asked based on their physical features and activities. The answer given to the question on age was definite and a fact. Similarly the replies showed the achievement that pupils have obtained and a specific preference to the pupil. Similarly the younger pupil replies indicated their possessions and their physical attributes. On the other hand the

Financial Institutions and Market - Financial Innovation Essay

Financial Institutions and Market - Financial Innovation - Essay Example Advantages include; the creation of new securities, creation of new markets and financial institutions and the economic growth. The creation of new securities provides the investors with new avenues to invest in and it injects fresh capital which in turn leads towards increased employment opportunities. The disadvantages include; use of financial innovation for deceptive purposes such as off balance sheet financing and the creation of special purpose vehicles. The paper discusses two cases related to off balance sheet that shed light over the detrimental impacts of financial innovation over the economy as a whole. Financial Institutions & Market – Financial Innovation There has been significant debate regarding the validity of financial innovation. It has been suggested that financial innovation plays a vital role in the economic growth and prosperity and that, resultantly, financial system regulators should resist over-regulation that might create hindrances in the way of inn ovation. As a counter argument, it has been brought to foreground that certain financial innovations have been blamed for creating enormous economic crises in the recent past. As a result of such financial crises, governments all over the globe are taking extraordinary measures in order to avert more of such crises and they are imposing new financial regulations in this regard. The question that would be discussed in the following paper is whether the potential benefits of the financial system innovation should deter regulators from imposing restrictions on the activities of financial institutions. ADVANTAGES OF FINANCIAL INNOVATION Even though financial innovation has been blamed as the main reason behind financial crises, it has also been said that financial innovation is very important for economic growth. The economic crises that have been said to be due to financial innovation are actually due to the improper use of financial innovation. Innovation, if used properly and constru ctively, can lead towards growth and prosperity in the economy of a country. Following are some of the benefits of financial innovation: Creation of New Securities Financial innovation is the leading reason behind the creation of new securities. Any creation of securities leads towards new capital which is used for economic growth. By creating of new securities, investors invest in the securities and earn returns while the institutions that create such securities invest the capital for the purpose of economic growth (Kimmel, 2010). The resultant growth creates new job opportunities and adds new revenue to the overall economic system of the country. In this way, financial innovation leads towards new investment and financial growth. Creation of New Markets and Institutions Financial innovation is the reason behind the creation of new markets and financial institutions. For example; the concept of ‘Collective Investment Schemes (CIS)’ came to foreground due to financial i nnovation and this method is being widely used by investors all around the world to create and invest in investment schemes with different investment portfolios (Boot & Thakor, 1997). The investment schemes

Reading response Essay Example | Topics and Well Written Essays - 750 words - 6

Reading response - Essay Example In my opinion, the text reveals a number interesting religious notions that were commonplace at that time in the society. The text reveals that the established religious norms of the society were close or similar to the protestant faith. It was for this reason that Mrs. Hutchinson was repeatedly asked about this aspect. As was common in most of the older societies, opposing or questioning religious beliefs was not an option for the ordinary people. The religion appears to be the property of Church or the ruling class and it was molded as and when needed. I strongly feel that Mrs. Hutchinson’s stand against the status quo was itself sufficient to stand apart; since no one in the society was willing to accept or talk about the reality. Mrs. Hutchinson’s ideology can be equated to antinomianism – an idea that was unacceptable for the ruling class. The primary reason for unacceptability appears to be the control that this class intended to exert on the other classes of the society. I feel that religion and justice have always been used as tools to control the masses; religion acted by manipulating the people emotionally and by taking control of their belief system, whereas judicial system provided the authority that was required to control those who failed to align with the religious teachings or controls. I am forced to think critically about the role of judicial system that was functioning at the time of Mrs. Hutchinson. At various points in the text, it appears that there is a single person in the court who is defending her case; there is no attorney to assist her about the legalities of her case or to assist her in taking a solid defense. Instead, it appears that a couple of men, who are inclined towards taking punitive action against the lady are surrounding her from all sides and as soon as she leaves one of them ‘answerless’, the other jumps in, to divert her attention or to

Financial Statements for Harvey Norman Australia Essay

Financial Statements for Harvey Norman Australia - Essay Example Overall, Harvey Norman Australia produced profitable 2011 and 2010 business operations. A) Analysis the Company Liquidity Position: The liquidity ratios focus on the Harvey Norman Australia’s ability to pay its liabilities on time. A company is liquid if its current ratio is positive. The company’s liquidity ratio is favorable, if the quick ratio is also positive (Brigham, 2009). 1. Current Ratio. The current ratio is shows the relationship between the company’s current assets and current liabilities. A positive current ratio shows a favorable picture of the company. The current ratio is arrived at by dividing the current assets by the current liabilities (Morrell, 2007). On the other hand, a negative current ratio indicates that the company is not able to use its current assets to pay for its currently maturing liabilities on time. Table 1 shows the company’s 2011 current ratio is 1.82 times. The above computation shows that company’s 2011 current assets (1,433,227.00) is higher than the prior year’s current assets (1,254,100). Likewise, the company’s 2011 current liabilities (786,852.00) are higher than the 2010 current liabilities (669,328.00). The ratio shows that the company’s current assets are 1.82 times higher than the company’s current liabilities. ... 2. Quick Ratio. The quick ratio is shows the relationship between the company’s quick assets and current liabilities. The quick asset amount is arrived at by deducting the inventory amount from the total current asset amount. Similarly, a positive current ratio indicates a positive image of the company. The current ratio is generated by dividing the quick assets by the current liabilities (Smart, 2008). Table 2 espouses the company’s 2011 quick ratio is 6.33 times. The ratio shows that the company’s 2011 quick assets (1,291,009.00) are higher than the prior year’s quick assets (1,200,183.00). The ratio shows that the company’s quick assets are 6.33 times more than the company’s current liabilities. The company’s 2010 quick ratio (5.64) is lower than the 2011 quick ratio (6.33). Using the quick ratio financial statement analysis, the two quick ratios show the company performed financially better in 2011, when compared to 2010. The quick ratio similarly proves that the company has the available funds to defray its present liabilities. B) Activity Position: The activity ratios measure the efficiency and liquidity of Harvey Norman Australia’s management. The ratios include determining how fast the company converts cash into other assets and the other assets back into cash (Taylor, 2006). 1. Inventory Turnover Ratio. The ratio determines how fast inventory is sold. The ratio is arrived at by dividing the company’s cost of goods sold by the average inventory (Taylor, 2006). Table 3 confirms the company’s 2011 inventory turnover ratio is 11.52 times. The ratio analysis shows that the company’s 2011 cost of goods figure (1,129,517.00) is lower than the prior year’s cost of goods amount (1,344,455.00). The ratio also

Assignment Example | Topics and Well Written Essays - 250 words - 11

Assignment Example The mashup software made this map so interactive that it enabled guests to reserve or to get confirmation of the reservation or to make any query by just clicking an event on the map. Mashup even enabled the guests to receive photos of hosts and the house. Wiki was used to manage the customer relations. Information regarding location and contact were there on wiki for each volunteer. There were wine-related cartoons, advertisements on wiki. Even an interactive location map was integrated with wiki so that guests can make their reservation and get other information. Web 2.0 technologies have redefined the World Wide Web communication by permitting users to comment on a blog or create content (Gonzalez, April 6 2008). This has enhanced the quality of interaction. Stormhoek used blogs to find out the hosts and guests for 100 wine tasting events which would increase their sales. This increase in sale was due to the proper use of blog which was created and operated with the help of web 2.0 technologies. Blog spam refers to random comments posted automatically by the marketers for the purpose for promotions. It is a problem because it is an illegal use of somebody else’s blog to get more clicks. Blog spam gets the traffic away from the original blog to the visitor’s blog (Hill, 2006). Wackà ¥, F. June 18 2004, Corporate Blog – A Short definition, Your Guide to Corporate Blogging, Retrieved from http://www.corporateblogging.info/2004/06/corporate-blog-short-definition.asp (November 7,

International and National Relief Efforts - BHS412 Module 4 - Case Essay

International and National Relief Efforts - BHS412 Module 4 - Case - Essay Example By first establishing a consensus on the plan of action as well as ensuring that all stakeholders are working towards a common purpose it could be that the relationship would foster better communication as well as ensure more effective results. From one perspective it could be argued that when both parties operate independently, there may be both redundancies in operations as well as serious deficiencies. When time is a critical factor there needs to be strong coordination. Is there a difference between the relationship when responding to a domestic disaster relief effort as compared to an international relief effort? In principle this may not be the case however practice may be different. In international operations workers must take into consideration a number of externalities (FEMA, 2011) For example perhaps the infrastructure is not as well developed as the workers are used to. Perhaps there is a language barrier, or the local customs prevent actions that would be considered acce ptable in the home nation. Although it could be argued that relief efforts should not be hindered by cultural customs the reality is that by violating these traditions there may be very serious long term consequences. Moreover by not preparing for a language barrier there may be serious delays in getting real services running and accessible to all people.

Assignment Example | Topics and Well Written Essays - 250 words - 11

Assignment Example The mashup software made this map so interactive that it enabled guests to reserve or to get confirmation of the reservation or to make any query by just clicking an event on the map. Mashup even enabled the guests to receive photos of hosts and the house. Wiki was used to manage the customer relations. Information regarding location and contact were there on wiki for each volunteer. There were wine-related cartoons, advertisements on wiki. Even an interactive location map was integrated with wiki so that guests can make their reservation and get other information. Web 2.0 technologies have redefined the World Wide Web communication by permitting users to comment on a blog or create content (Gonzalez, April 6 2008). This has enhanced the quality of interaction. Stormhoek used blogs to find out the hosts and guests for 100 wine tasting events which would increase their sales. This increase in sale was due to the proper use of blog which was created and operated with the help of web 2.0 technologies. Blog spam refers to random comments posted automatically by the marketers for the purpose for promotions. It is a problem because it is an illegal use of somebody else’s blog to get more clicks. Blog spam gets the traffic away from the original blog to the visitor’s blog (Hill, 2006). Wackà ¥, F. June 18 2004, Corporate Blog – A Short definition, Your Guide to Corporate Blogging, Retrieved from http://www.corporateblogging.info/2004/06/corporate-blog-short-definition.asp (November 7,

Global Issues and Institutions Essay Example for Free

Global Issues and Institutions Essay Christian Nazis killed millions of Jews in the twentieth century. Maybe it just happens so that the terrorists are all considered Islamists nowadays, as U. S. foreign policy is focused on fighting Islamic extremism. The United States has also been playing an important role in the Middle East conflict. So far it has not been able to decide upon the side it takes, even though it appears to many that the U. S. sides with the Jews rather than the Arabs in the Holy Land. Then again, regardless of U. S. foreign policy, the fact remains that most major international conflicts in the twentieth and twenty first century have revolved around differences in religion. It is a paradox, though, that religion is essentially practiced for peace. Universal Education Many attempts have been made to understand the sociological basis of terrorism. According to a new study on the causes of terrorism, ordinary people can be easily â€Å"influenced into violence (â€Å"New Research Into Causes Of Terrorism Reveals People Turn To Suicide Bombing To Preserve Identity,† 2007). † Interactions with comrades who provide â€Å"an emotional haven† in addition to a â€Å"clear focus for turbulent energies† may very well serve as a cause of suicide bombing (â€Å"New Research Into Causes†). In order to root out this cause of suicide bombing, the new study suggests that it is essential for a group that believes in suicide bombing to have interactions with people who do not consider violence as a way to achieve immortality or the kingdom of God (â€Å"New Research Into Causes†). The best method of interaction is, no doubt, education of the diversity of cultures and experience of the people of the world. The United Nations and other organizations that are not related to specific nations must be imparting an education of universal values to the people who may otherwise turn into suicide bombers. After all, illiteracy may turn into a serious illness. In fact, all problems around the world seem to have been caused by it. Although the United Nations repeatedly speaks of universal education, it remains an unaccomplished goal. International Law The Internet and globalization make it necessary to strengthen international laws and empower the International Court of Justice. Rights of foreigners are not always respected. Let us consider the example of environmental problems to understand this issue of global importance. The Ramsar Convention is one of the treaties to help improve the environment. But, such conventions are not meant to be regulatory bodies that could compel contracting parties to follow their guidelines under the rule of law. If the contracting parties fail to fulfill their contract obligations, there are no punitive measures taken by the Ramsar Convention, although the terms of the Convention are said to â€Å"constitute a solemn treaty,† and are therefore considered â€Å"binding in international law (The Ramsar Convention, 2007). † What is truly needed is to make such conventions binding in international law. At present, no contracting party can be compelled to follow the guidelines of any such convention. By empowering the International Court of Justice to undertake the task, it may indeed become possible to develop a new convention on climate change for both the developed and developing countries. What is more, like the ‘no child left behind’ law, the new convention should aim to include every single country on the face of the earth. References New Research Into Causes Of Terrorism Reveals People Turn To Suicide Bombing To Preserve Identity. (2007, May 12). Medical News Today. Retrieved Nov 27, 2008, from http://www. medicalnewstoday. com/articles/70717. php. The Ramsar Convention. (2007). Retrieved Nov 27, 2008, from http://www. ramsar. org/index_about_ramsar. htm.

The Effect Of Technology On Human Thinking

The Effect Of Technology On Human Thinking This essay starts an exploration of how technologies impact the human way of thinking. In particular, it examines how the new computers technologies affect the architecture design. The first section highlights the relationship between human values and technology through reviewing some contradicted philosophical views and studying how the information technology inspired the way its work from the human brain. The second section goes in more specifically to review the connection between architecture design and technology, while the third section analysis some architecture Computer Technologies have significantly changed the human life in the twentieth century, and the premise is that information technology has arguably been the most important driver of change in our lives and will carry on to be so far at least the next several decades is completely true. Computer has altered every aspect of our life from a social standpoint to the most importantly a communication standpoint. As a result of this change there was a clash between computer technology and human values especially in the mid of the last century when the first generation of computers was produced. Martin Heidegger (1889-1976) was one of the most innovative, influential and controversial thinker of the twentieth century and there is no philosopher describes the conflict of human value and technology so precisely as Heidegger. Unfortunately, Heidegger died before seeing the most powerful technological revolution and the wide spread of microcomputer, he just saw the first generation of computers, but the nature of his work allows him to cover the hole between the period before computers and after, and therefore his writings become the starting point for the other thinkers to identify with the new situation of the technology and the societies. Heidegger when he coupled between being and time, he knew that reality changes and with it the task of thinking. He sensed the rapidity of change in the twentieth century, and he appeared to predict what librarians grasp today: the image of humanist scholar in the book-crammed study, thinking deep thoughts, will continue to be less and less viable in the professional scholarship.(Holibaugh, 1988). This recent notice by Holibaugh the director of Olin and Chalmers libraries at Kenyon College prove what Heidegger in his writings assumed: our rapid technological advance challenges the legacy of human thinking (Heim, 1993). Heidegger in 1967 said in his own writings when he saw the rising crest of information: Maybe history and tradition will fit smoothly into the information retrieval systems that will serve as a resource for the inevitable planning needs of a cybernetically organized mankind. The question is whether thinking, too, will end in the business of information processing (Heidegger, 1967). Not far from Heidegger Marshall McLuhan, 1911-80. Communication theorist, who did not live to see the proliferation of personal computers. He credited technology with breaking the linearity of human lives and thinking, McLuhan (1964) described the twentieth century, it is the speed of electric involvement that creates the integral whole of both private and public awareness. We live today in the age of information and of communication because electric media instantly and constantly create a total field of interacting events in which all men participate. By the mid-twentieth century there were some philosophical views have argued that the computer appears as a rival intelligence that challenges the human being to a contest (Heim, 1993). Hubert Dreyfus the professor of philosophy in University of California Has studied the danger of computers and he conclude that we must know exactly what computers can and what computers cant do, Dreyfus said that the midtwentieth century culture tended to read the human being as an information processing system and the researchers described the brain as a programmed digital computer. Dreyfus noted that the brain can be described as processing information because its physicality and this will leads us into unexamined dogma that the human thinking operates in formal patterns and that appropriately programmed computers possibly will repeat thought patterns. If computers could repeat thought patterns, might we not then reasonable say that computer think or have artificial intelligence (Heim, 1993). Dreyf us continued to argue that the human thinking and expertise depend primarily on unconscious instincts rather than conscious symbolic manipulation and these unconscious abilities could never be obtain in formal systems. Dreyfus critique was based on modern philosopher like Heidegger and Merleau-Ponty, Dreyfus applied Heideggers critique of technology to computers, but he understand the computer too narrowly as an artificial intelligence device and he saw the computer only as opponent. Dreyfus wrote in the introduction of his book What Computers Still Cant Do (1992), Artificial intelligence, our programs to a great degree are problems rather than solutions. If a researcher tries to write an understanding program, it isnt because he has thought of a better way of implementing this well-understood task, but because he hopes he can come closer to writing the first implementation. If he calls the main loop of his program UNDERSTANDING, he is (until proven innocent) merely begging the ques tion. He may mislead a lot of people, most prominently himself, and enrage a lot of others. Very different point of view from Dreyfuss belief which instead of regarding the computer as a potential rival it is better to interface with computers. The computers play a fundamental role in human life and it have many purposes and it has used in various types of environments, such as educational, medical, entertainment, and so on. Computer has become an important thread in the texture of the human civilization and human daily reliance on computers influences the way the culture proceeds in everything. As a result, the research and the development today are moving away from the artificial intelligence to research in human computer interaction, including information environment virtual reality by augmented human bodily perception. CYBERSPACE, and changing the way of life Since the last decade in the twentieth century, computer networks have captured people attention. All types of media have been filled with news about the internet (information superhighway) and of the financial and political fortunes to be made on it. As a result, the sales of computers increase dramatically and more people are getting connected to the net. Computer networks are now have many purposes and widely used. There are many terms have been used to describe the information superhighway such as the net, the web, and cyberspace, while each one emphasize different feature of network technology and its role, meaning and impact. Whichever the term is used, it is clear that computer networks have a great impact on our life by creating many new social atmospheres in which people can meet and interact with one another (Kollock, P.,Smith, M., 1999). Heim (1993) wrote describes the cyberspace in the information age, a mystic glow surrounds the term cyberspace. Every type of interface forms a window or doorway into cyberspace. Cyberspace suggests a computerized dimension where we move information about and where we find our way around data. Cyberspace renders a represented or artificial world, a world made up of information that our systems produce and that we feed back into the system. Just as a chessboard set up the checkered game space of its own world of rooks and knights, pawns and bishops, so too the computer interface holds its field of moves, hierarchy of files, places to go, and relative distances between points of interest. We inhabit cyberspace when we feel ourselves moving through the interface into relatively independent world with its own dimensions and rules. The more we habituate ourselves to an interface, the more we live in cyberspace, in what William Gibson calls the consensual hallucination. Cyberspace changes the way human lives and communicates, moreover it can cast a spell of passivity on their live. People talk to the system, telling it what to do, but the system language and process come to direct people psychology. In cyberspace people look throughout the interface unconscious as they peer through an electronic framework where their symbols (data, words, simulation) come below precise control, where things appear with startling clarity. Heim (1993) in his essay from interface to cyberspace wrote in cyberspace we forget ourselves as we evolve into our fabricated worlds. With our faces up against it, the interface is hard to see. Because information technology fits our minds, it is the hardest of all to think about. Nothing is closer to us. We can miss it as easily as we overlook a pair of eyeglasses on the bridge of the nose or a contact lens on the cornea. Cyberspace is an infinite cage as described by William Gibson (1988), in the cyberspace people can travel continuously without borders, and as cyberspace is electronic, people electronically can represent the actual world and moreover the possible and imagined worlds. Cyberspace creates a new way of interaction, coordination and communication which are different than face to face communication. According to this shift thousands of spaces to house conversations and exchange have established between different groups of people from very different and far area in the world, this kind of shift made communication more practical and convenient. By using network interaction media like email, conference system, and chat people have formed thousand of groups to discuss a wide range of topics politically, culturally, socially, entertainment and even work on a range of complex collective projects. Actually cyberspace in not just a new way of communication, it creates more than that, it is sustaining and supporting many-to-many interactions (Harasim, 1993). People in cyberspace create many kinds of social spaces, but there are two different visions regarding that. The first one touches the positive effects of networks and their benefits democracy and prosperity. The famous proponent is AI Gore (1993), said Our new ways of communicating will entertain as well as inform. More importantly they will educate, promote democracy, and save lives. And in the process they will also create a lot of new jobs. In fact, they are already doing it. The direct benefit is that networks will create new areas of assembly that will generate opportunities for employment, political participation, entertainment, and social contact. Moreover networks can renew community by strengthening the links that connect us to a wider social world while concurrently increasing our influence in that world (Kollock, P.,Smith, M., 1999). The other view remarks that this glowing vision is to some extent driven by significant investment in advertising, public relation, and political rhetoric. Many critic s see the dim side in which individuals are trapped and ensnared in the net that predominantly offers new opportunities for surveillance and social control. Theodore Roszak (1986), information technology has the obvious capacity to concentrate political power, to create new forms of social obfuscation and domination. At the same time as these critics do not rule out the idea that computers and networks enhance the power of individuals, they suppose that networks will disproportionately increase the strength of existing concentrations of power (Kollock, P.,Smith, M., 1999). William Mitchell in his book City of Bits (1995) has described the Cyberspace as a spatial city, he saw a lot of similarity between spatial places and places in the cyberspace, and physical bath and the logical links. In the cyberspace the structures of the access and exclusion are reconstructed in entirely non-architectural term (architecture as materially constructed form) entering and exiting place not physically but traveling through logical linkages. In the cyberspace many of the places are public, similar to squares, public building, and streets; they have uncontrolled access. On the other side there are also private, like mailboxes and houses; it can be access only for the one who has the key or demonstrate that his belong (getting into private electronic mailbox, for instance, required to identify the user and present the correct password). And sometimes, as with football stadium and Movie Theater, you have to pay to enter. The software walls once built can be breached, privacy can be violated, and the locks can be broken, the cyberspace has also its outlaw hackers and posses of lawmen chasing them, its viruses and Trojan horses, and its burgeoning mythology of transgression and retribution (Mitchell, 1995). Within the cyberspace moving from place to another following logical links instead of physical paths.Macintosh operating system has a graphical user interface; in this system the places are nested to form a strict hierarchy: going down a level by clicking on a folder icon to open a window into a place, and returning back a level by clicking on a corner of window to close it, just like Dorothy clicked her heels to get back to Kansas( Mitchell, 1995). PERVASIVE COMPUTING (THE INTERACTIVE FUTURE) Pervasive computing represents a paradigm shift from building virtual worlds toward embedding information technology into the ambient social complexities of the virtual word Malcolm McCollough, 2004 Pervasive or Ubiquitous computing can be defined as computation thoroughly integrated into everyday objects and activities, and it is often regarded as the intersection of computer science, behavioral science, and design Michael Fox and Miles Kemp, 2009 Pervasive computing or Ubiquitous computing is a new model of human computer interaction, in pervasive computing aims to integrate information processing into everyday objects and activities, actually this model is the advancement of desktop paradigm. The use of the term pervasive computing concerning primarily when the objects involved, while ubiquitous computing in relation to human activities. Today information technology allows people to interact indirectly, remotely, and asynchronously, and digital systems that are carried, worn, and embedded into physical situation can fundamentally change how people interact. Architects, ethnographers, psychologists, and cultural geographers hardly understand the consequences of all this mediation from their disciplines views, much less the implications for any new synthesis in design (Smith, 2007). The field of interaction design explores how interactive technology mediates everyday experience, the more it becomes subject matter for design. The best example for that is the electric light that may used to read a book, the most significant technology tend to disappear into daily life. A number of these technologies work without people knowing about them, and other demand people occasional monitoring. Some technologies require tedious operation, and others invite more rewarding participation, like games or sports. In fact these distinctions are degrees of interactivity (McCullough, 2004). The computer is first truly inactive technology and it has increased the need and the demand for the interaction design. Computer is not just document production tool, network computing has long since become a social medium. Brenda Laurel declared in the early 1990s, The real significance of computing has become its capacity to let us take part in shared representation of action. These representations can be of organization, activities, work practices or communities of interest. The word pervasive has become more common to give emphasis to the invisibility of chips in everyday things. According to a characterization from the year 2000 by from the national institute for standards and technology pervasive computing is (1) numerous, casually accessible, often invisible computing devices, (2) frequently mobile or embedded in the environment, (3) connected to an increasingly ubiquitous network structure. Intel the largest microprocessor manufacturer announced the technological future at the turn of millennium: Computing, not computer will characterize the next era of the computer age. The critical focus in the very near future will be on ubiquitous access to pervasive and largely invisible computing resources. A continuum of information processing devices ranging from microscopic embedded devices to giant server farms will be woven together with a communication fabric that integrates all the todays networks with the networks of future. Adaptive software will be self-organizing, self-configuring, robust and renewable. At every level and in every conceivable environment, computing will be fully integrated with our daily lives. Business week, in its 21 Ideas for the 21st Century, said: In the next century, planet earth will don an electronic skin. It will use the internet as a scaffold to support and transmit sensations. This skin is already being stitched together. It consists of millions of embedded electronic measuring devices: thermostats pressure gauges, pollution detectors, cameras, microphones, glucose sensors, EKGs, electroencephalographs. These will probe and monitor cities and endanger species, the atmosphere, our ships, highways and fleets of trucks, our conversations, our bodies even our dreams. Project Oxygen at Massachusetts Institute of Technology said about the pervasive computing: in the future, computation will be human centered. It will be freely available everywhere, like batteries and power sockets, or oxygen in the air breathe. It will be enter the human world, handling or goals and needs and helping us to do more while doing less. We will not need to carry our own devices around with us. Instead configurable generic devices, either handheld or embedded in the environment, will bring computation to us, whenever we might be. As we interact with these anonymous devices, they will adopt our personalities. They will respect our desires for privacy and security. We won,t have to type, click, or learn new computer jargon. Instead, we will communicate naturally, using speech and gestures that describe our intent (send to Hari or print that picture on the nearest color printer), and leave the computer to carry out our will. In the other side, there are many people get nervous by the so much advanced technology. McCullough (2004) said, Recently we have witnessed a paradigm shift from cyberspace to pervasive computing. Instead of pulling us through the looking glass into some sterile, luminous world, digital technology now pours out beyond the screen, into our messy places, under our laws of physics; it is built into our rooms, embedded in our props and devices-everywhere. He also continued criticizing the advanced technologies by saying, The cutting edge dulls on everyday life. Often the technologies on which new expectation are based blend into the fabric of everyday existence. Like the telephone before it, for instance, the internet has begun to fade into banal, unlovely normalcy. Other technologies are rejected for errors in principle. Much as bloodletting turned out to be in accurate in medicine, so virtual reality left out some important details- such as the fact that we oriented spatially not just with our eyes, but also with our body. Then too, other technologies obsolete by unforeseen alternatives, as a freight trains were by interstate trucking. Ubiquitous computing has neglected the significance of context in its universal version. Humanity has spent a long period to build conventions, languages, and the architecture of physical places. Technology has altered those elements of culture, but seldom done away with them. Context appears to have unintended consequences for information technology. Surveillance also one of the bad effects of pervasive computing and it has become an unfortunate fact of life, especially since the events of 9/11, people fear that the new roles of computer technology and pervasive computing are mostly about surveillance. The loss of privacy has become a central theme in cultural studies of pervasive computing and information technology (McCullough, 2004). SMART ENVIRONMENT in the future, computer will become intrinsically integrated into our lives to the extent that we will design objects, systems, and our architectural environments around the capabilities of embedded computation, and not the other way around Interactive (smart) architecture is not about technology, but about revealing new possibilities of global relationships between architecture and people in forming a symbiotic noosphere. A building is a network for living in Mahesh B. Senagala, 2009 It is time to stop asking what architecture is and start asking what it can do Michael Fox and Miles Kemp, 2009 Smart environments is a new kind of architecture aims to create spaces and objects that can meet the changing needs with respect to evolving individual, social, and environmental demands. .Mark Weiser (1988) has defined the smart environment as a physical world that is richly and invisibly interwoven with sensors, actuators, displays, and computation elements, embedded seamlessly in the everyday objects of our lives, and connected through a continuous network. The smart environments are envisioned as the byproduct of pervasive computing and the availability of cheap computing power which enhance the human interaction with the system and make it a pleasant experience. Today, there are many terminology have been used to give the meaning such as Intelligent Environment, Interactive Architecture, Soft Space, and Responsive Environment. Michael Mozer said when he was describing the intelligence of the Adaptive House in the late 1990s as that which arises from homes ability to predict the behavior and needs of the inhabitants by having observed them over a period of time. The developers of the adaptive house instead of programming the house to achieve certain actions, the house have the ability to program itself by monitoring the environment the environment and sensing actions performed by the occupants, and learning to predict the future status of the house. MITs Intelligent Room project is another example of the smart environment which it has applied different approach from the previous. The intend of the project was to experiment with different forms of natural, multimodal human interaction by embedding computational smarts into everything with which the user come into contact. This project has succeed to allow computers to participate in activities that have never previously involved computation and has allowed people to interact with computational system the way as they would interact with other people (Coen, 1998). From the previous two examples, the main characteristic of the smart environment is the two ways of interaction between the space and the occupants of the space, this interaction mediated by embedded computation into everyday objects and activities. Fox and kemp (2009) argued the current landscape of interactive space is built upon the convergence of embedded computation (intelligence) and physical counterpart (kinetics) that satisfies adaptation within contextual framework of human and environmental interaction.